Tissot take their sports sponsorship programs into the new millennium continuing to be official timekeepers and partners to such great cycling classic Tour de Suisse as well as their commitment as the Official Timekeepers of the road, track, cyclo-cross and mountain bike cycling World Championships until 2003. Tissot returned in 2000 to being the Official Timekeeper and become the title sponsor to the Mountain Bike World Cup. Other World Championship sponsorship continues with ice hockey. New for 2001 Tissot is an Official Timekeeper for the FIM Motorcycling World Championships and is continuing to develop their testimonial programs with such sports stars as footballer Michael Owen.
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